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KEEP CHEERING ON

KEEP CHEERING ON

I took the lead as Art Director on ’47’s 2020 Holiday Campaign. With the pandemic changing the happenings of the holiday season, we sent a message to our fans across the world to Keep Cheering On. The cozy and DIY in-studio aesthetic reflected our fans staying home for the season but celebrating with some team color and good old fashioned cheer.

 

THE DECK

 

THE MICROSITE

 
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THE CAMPAIGN


ROLES: creative concept, art director, designer