KEEP CHEERING ON
I took the lead as Art Director on ’47’s 2020 Holiday Campaign. With the pandemic changing the happenings of the holiday season, we sent a message to our fans across the world to Keep Cheering On. The cozy and DIY in-studio aesthetic reflected our fans staying home for the season but celebrating with some team color and good old fashioned cheer.
THE DECK
THE MICROSITE
THE CAMPAIGN
ROLES: creative concept, art director, designer