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'47 HOLIDAY CAMPAIGN

‘47 HOLIDAY CAMPAIGN

I took the lead as Art Director on ’47’s Holiday Campaign. I received the information about the buy from our e-commerce team and brainstormed with the larger creative team. In order to let the product be the color of the holidays, we envisioned an all-white set filled with a mixture of sports and festive props. See below for the original deck and how it came to life.

 

THE DECK

 

THE CAMPAIGN

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ROLES: creative concept, art director, designer